Matt Gidaszewski

Independent Design Consultant

• Varico (Poland-based business software with 35 years of experience.)
  • Designed and facilitated Design Thinking workshops with cross-functional stakeholders, leading the definition and creation of Tangramo, a modern accounting platform for small and medium-sized businesses.
  • Developed the product's visual identity, branding, tone of voice, and supporting marketing assets, including the landing page and collateral.
  • Designed the end-to-end UI/UX of the platform using the IBM Carbon Design System, creating scalable, developer-ready interfaces.
• Blue Marble Structures — Space technology company developing patented deployable structures for space and extreme environments.
  • Led the production of a pitch for NASA's Habitation Systems Development Office, directing the creation of high-impact 3D animations and presentation materials to showcase Blue Marble Structures' patented deployable habitat technology.
  • Participated in presenting the proposal to NASA stakeholders, communicating the vision and technical capabilities of the concept for future Moon, Mars, and orbital habitats.
• Savage Skill – An educational platform and consultancy specializing in AI-powered workflows, Design Thinking, and digital innovation.
  • Delivered AI workshops for senior lecturers at the University of Westminster, focusing on integrating AI into teaching and creative education.
  • Contributed to the development of AI usage guidelines for the University's Art and Design departments, supporting responsible adoption in teaching.
  • Deliver ongoing applied AI online courses and one-to-one consultancy, helping educators and organisations implement AI effectively in creative and professional workflows.

Medics.Academy (Vopulus Ltd), London

Progressed through four successive roles over nine years, helping scale Medics.Academy from an early-stage startup into a mature, well-functioning, and recognized company with international partnerships and a client roster including Wiley, UCLan, Health Education England, WHO, and THET, serving tens of thousands of healthcare professionals worldwide.

Head of Design | internal creative agency: Art and Design Department (ADD)

Leadership

• Led the multidisciplinary Art & Design department of 6, managing designers, illustrators, animators and digital artists across product, education and marketing.
• Oversaw two core business functions:
  • Product Design — educational platforms, mobile applications, messaging systems and high-complexity NHS dashboards.
  • Educational Content Production — peer-reviewed medical learning video content with bespoke illustrations, animations, and infographics, produced collaboratively with clinicians, consultants and healthcare organisations.
• Operated an internal creative agency delivering strategic design projects for external clients alongside Medics.Academy's own products.
• Managed external stakeholders, negotiated project scope and translated organisational goals into design strategy.
• Led design recruitment, mentoring, performance management and professional development across the department
• Established department-wide OKRs, design processes and Agile delivery frameworks, significantly improving collaboration between design, engineering and clinical stakeholders.

Product Design

• Designed multiple complex NHS-facing dashboards and internal enterprise platforms.
• Led the design and delivery of the Medics.Academy secure messaging application from concept through launch.
• Led the complete redesign of the Medics.Academy learning platform, resulting in a 175% increase in user registrations.
• Developed branding and content for F|Docs, helping the platform onboard 56% of all UK Foundation Doctors during its first year.
• Led creation of a new product called Nucleus, a genetics education platform developed with Guy's and St Thomas' NHS Foundation Trust, later referenced in the UK's Genome UK strategy.
• Led the strategic redesign for an external client, SMART Science Education (USA), completely rebuilding their patented educational platform, which is now used across hundreds of schools, by collaborating directly with founders and senior stakeholders.
• WHO & UNICEF — Led production of large-scale digital assets supporting an international healthcare conference.
• Directed UX, UI, visual design and creative strategy across Medics.Academy's digital ecosystem.

Teaching & Academic Leadership

• Lectured for the Healthcare Leadership Academy (HLA), delivering Design Thinking and innovation programmes to healthcare leaders.
• Advised the Ministry of Health Malaysia on applying Design Thinking methodologies to large-scale healthcare innovation initiatives.
• Designed and delivered postgraduate teaching on Design Thinking, Human-Centred Design and innovation for healthcare professionals ranging from nurses to senior consultants.
• Delivered workshops about visual communication and design within the Medics.Academy Fellowship Programme.

Lead Designer

• Led product design across Medics.Academy's expanding platform while managing and mentoring the company's growing design function.
• Designed and implemented the organisation's first scalable design system, improving consistency across products and marketing.
• Defined design tooling, workflows and software standards adopted across the company.
• Worked closely with development teams throughout Agile delivery cycles from discovery through implementation.

UI/UX Designer

• Designed the first versions of the Medics.Academy platform and established the visual foundations of the product.
• Produced investor presentations, product storytelling and visual communication materials that supported startup fundraising and strategic partnerships.
• Developed branding guidelines and reusable presentation systems adopted across the organisation.

Design Lecturer

• Lecture across BA Graphic Design, BA Visual Communication, BA Animation, and BA Illustration courses, guiding students to develop their creative voice through active prototyping.
• Design and deliver extensive lecture programmes, set and mark assessments, and provide one-on-one tutorials for hundreds of students annually.
• Developed and iterated course materials bridging traditional design theory with contemporary digital practice

Academic live brief collaborations:

Volkswagen

• Product Designer on a future forecasting project exploring new experiences and opportunities enabled by AI and autonomous vehicles.
• Developed speculative mobility concepts and presented the final vision to Volkswagen's Forecasting Department.

LVMH / Bvlgari

• Selected as one of four Central Saint Martins designers to design an immersive retail experience for Bvlgari, part of the LVMH Group, for a flagship store in Rome.
• Developed experiential concepts blending physical and digital interactions to elevate the luxury customer experience.
• Presented the final concept to LVMH's most senior stakeholders, representing luxury brands from across the global portfolio.

ARUP Group

• Collaborated with a multidisciplinary team to envision the future of NHS healthcare between 2020–2050 through speculative design and service innovation.
• Developed future-focused concepts exploring emerging technologies, patient experiences, and healthcare systems.
• Presented the final concept during an official showcase at ARUP's London offices.