Matt Gidaszewski

Independent Product Design Consultant | Zero-to-One & MVP

EducationOS | Multi-tenant education SaaS

• Taking an education platform from working single-tenant product to a market-ready multi-tenant SaaS for educators and small education businesses.
• Owning product direction and end-to-end UX across super-admin, tenant, educator and learner experiences, including onboarding, permissions, branding.
• Defined the migration and launch path while preserving existing users, content and learning data.
• Working hands-on with AI-assisted engineering using Codex, Lovable, Supabase and GitHub to turn product decisions into functioning software, database architecture and application logic.

Varico / Tangramo | B2B accounting software

• Facilitated Design Thinking workshops to uncover the opportunity, align stakeholders and define the Tangramo proposition.
• Translated the proposition into end-to-end UX/UI using IBM Carbon, producing scalable, developer-ready interfaces across light and dark modes.
• Extended the product into visual identity, tone of voice, product narrative and launch communication.

Blue Marble Structures | Pitch creation

• Turned complex habitat technology into a clear narrative and pitch for a NASA proposal, directing 3D animation, presentation design and visual assets.

Medics.Academy (Vopulus Ltd), London

Head of Design

Led a multidisciplinary design team of six while remaining hands-on, turning ambiguous healthcare and medical-education opportunities into defined products, prototypes and launched experiences.

• Led new healthcare and medical-education initiatives from discovery, workshops and concept definition through product direction, UX/UI, prototyping, stakeholder narrative and implementation.
• Designed complex NHS-facing dashboards and internal enterprise platforms, improving early products around real healthcare workflows.
• Owned product and design direction across partnerships with healthcare organisations, founders and external clients.
• Established department-wide OKRs and delivery processes and managed recruitment, mentoring and professional development.
• Worked closely with engineering, clinical and business stakeholders to turn ambiguous requirements into clear propositions and usable digital products.

Lead Designer

Took multiple products from early concept and proposition to launch, while building the design foundations Medics.Academy needed to scale.

• Reframed and redesigned the Medics.Academy learning platform, contributing to a 175% increase in user registrations.
• Took the Medics.Academy secure messaging application from concept and product definition through UX/UI, prototyping and launch.
• Created the organisation's first scalable design system, connecting product, brand and marketing across a growing portfolio.
• Shaped the proposition, product experience and launch communication for F|Docs, which onboarded 56% of UK Foundation Doctors in its first year.
• Led the creation of Nucleus from product concept and narrative through UX/UI and launch; developed with Guy's and St Thomas' NHS Foundation Trust and later referenced in the UK's Genome UK strategy.
• Reframed and redesigned SMART Science Education's patented learning platform, working directly with founders and senior stakeholders.

UI/UX Designer

Joined Medics.Academy at an early growth stage and helped turn initial ideas into the organisation's first digital products, visual identity and product narrative.

• Designed the company's first investor pitch, contributing to a successful funding round.
• Established the original visual identity, product narrative and creative direction.
• Delivered user journeys, prototypes and production-ready UI, working directly with the CEO, Head of Product and engineering team.
• Collaborated with product, engineering and healthcare stakeholders to turn early ideas into testable, deliverable experiences.

University of Westminster, London

• Taught across Graphic Design, Visual Communication, Animation and Illustration, using prototyping and contemporary digital practice within undergraduate programmes.
• Designed lecture programmes, assessments and one-to-one teaching for hundreds of students annually.